BACKER BRAND KIT

The files a publication needs to represent Backer correctly.

usage.pdf / usage.html   Clear space, minimum sizes, the do/do-not list, color, type.
                         Read this first – it is five pages.
boilerplate.txt          Short and long descriptions, the fact sheet, and what is NOT
                         published, with the reason for each.
logo/                    Lockup, wordmark and mark, each in ink and white, as SVG, PDF, EPS
                         and transparent PNG at 512 / 1024 / 2048 px wide. PDF and EPS open
                         natively in Illustrator; use them for anything printed.
fonts/                   Momo Trust Sans 400 / 500 / 600 (web woff2) and the SIL Open Font
                         License 1.1. The license must travel with the font files.
sister-brands/           SavingForCollege.com and TrumpAccounts.com marks only – the
                         monochrome versions the Backer site uses, plus each brand's own
                         color artwork, copied byte for byte. Read the README in there.

The Backer artwork has two colorways: ink #141414 and white #FFFFFF. There are no
others. Do not redraw, recolor, stretch, rotate or add effects to it. (The sister-brand color
files are their owners' artwork, not Backer's, and the same rule applies twice over.)

Anything you need that is not here: press@backer.com
