Brand kit

Backer logo, fonts and usage

The files a publication needs to represent Backer correctly. Everything here is free to use in editorial coverage of Backer; please follow the usage sheet, and do not alter the artwork. Anything you need that isn't here: press@backer.com.

Download the kit Usage sheet (PDF) 1.69 MB

Read first

5 pages: clear space, minimum size, the do/do-not list, color and type.

usage.pdfUsage sheet, print-ready112.5 KB
usage.htmlThe same sheet as a web page284.2 KB
boilerplate.txtDescriptions, fact sheet, sources4.1 KB

Logo – vector

The masters. PDF and EPS open natively in Illustrator; use them for anything printed.

backer-lockup-ink.svgInk · SVG9.1 KB
backer-lockup-ink.pdfInk · PDF10.3 KB
backer-lockup-ink.epsInk · EPS11.8 KB
backer-lockup-white.svgWhite · SVG9.1 KB
backer-lockup-white.pdfWhite · PDF10.2 KB
backer-lockup-white.epsWhite · EPS11.7 KB
backer-wordmark-ink.svgInk · SVG3.9 KB
backer-wordmark-ink.pdfInk · PDF5.0 KB
backer-wordmark-ink.epsInk · EPS5.6 KB
backer-wordmark-white.svgWhite · SVG3.9 KB
backer-wordmark-white.pdfWhite · PDF4.9 KB
backer-wordmark-white.epsWhite · EPS5.6 KB
backer-mark-ink.svgInk · SVG5.4 KB
backer-mark-ink.pdfInk · PDF5.9 KB
backer-mark-ink.epsInk · EPS6.5 KB
backer-mark-white.svgWhite · SVG5.4 KB
backer-mark-white.pdfWhite · PDF5.9 KB
backer-mark-white.epsWhite · EPS6.5 KB

Logo – raster

Transparent PNG. Never place these below the minimum sizes in the usage sheet.

backer-lockup-ink-512.pngInk · transparent PNG17.1 KB
backer-lockup-ink-1024.pngInk · transparent PNG37.4 KB
backer-lockup-ink-2048.pngInk · transparent PNG83.0 KB
backer-lockup-white-512.pngWhite · transparent PNG15.2 KB
backer-lockup-white-1024.pngWhite · transparent PNG33.2 KB
backer-lockup-white-2048.pngWhite · transparent PNG72.1 KB
backer-wordmark-ink-512.pngInk · transparent PNG9.6 KB
backer-wordmark-ink-1024.pngInk · transparent PNG20.7 KB
backer-wordmark-ink-2048.pngInk · transparent PNG45.3 KB
backer-wordmark-white-512.pngWhite · transparent PNG8.6 KB
backer-wordmark-white-1024.pngWhite · transparent PNG18.4 KB
backer-wordmark-white-2048.pngWhite · transparent PNG39.8 KB
backer-mark-ink-512.pngInk · transparent PNG38.5 KB
backer-mark-ink-1024.pngInk · transparent PNG86.6 KB
backer-mark-ink-2048.pngInk · transparent PNG203.8 KB
backer-mark-ink-512x512.pngInk · transparent PNG38.6 KB
backer-mark-white-512.pngWhite · transparent PNG34.0 KB
backer-mark-white-1024.pngWhite · transparent PNG75.1 KB
backer-mark-white-2048.pngWhite · transparent PNG170.6 KB
backer-mark-white-512x512.pngWhite · transparent PNG34.4 KB

Fonts

Momo Trust Sans, the three weights the site uses. The license must travel with them.

momo-trust-sans-400-normal.woff2Weight 400, fontsource latin cut18.1 KB
momo-trust-sans-500-normal.woff2Weight 500, fontsource latin cut18.5 KB
momo-trust-sans-600-normal.woff2Weight 600, fontsource latin cut18.4 KB
OFL.txtSIL Open Font License 1.14.3 KB

Sister brands

Marks only – full sister-brand guidelines to follow. The color files are byte-exact copies of each brand's own master.

savingforcollege-ink.svgInk13.2 KB
savingforcollege-white.svgWhite13.2 KB
savingforcollege-ink-1024.pngInk22.4 KB
savingforcollege-white-1024.pngWhite19.8 KB
trumpaccounts-ink.svgInk18.0 KB
trumpaccounts-white.svgWhite18.0 KB
trumpaccounts-ink-1024.pngInk30.9 KB
trumpaccounts-white-1024.pngWhite27.4 KB
savingforcollege-horizontal-color.svgColor · SVG, as supplied7.3 KB
savingforcollege-horizontal-color-1024.pngColor · PNG32.3 KB
savingforcollege-primary-color.svgColor · SVG, as supplied7.3 KB
savingforcollege-primary-color-1024.pngColor · PNG66.8 KB
trumpaccounts-color-on-light.pngColor · PNG134.2 KB
trumpaccounts-color-on-dark.pngColor · PNG21.0 KB
README.txtWhat these are2.2 KB