# Powering 529 investing across America Connecting families Backer builds modern financial infrastructure and consumer experiences to help families invest more in their kids. [For families](/families/) · [For partners](/partners/) _Alongside the hero the page renders a live preview of a child's Backer gift page and its contribution flow: the desktop gift page cropped to its corner – the child's photo, her page link, a note from her parents, and the count of people backing her – and a card checkout carrying a $1.99 sending fee and a 3% card processing fee, secured by Stripe._ ## Modern 529 gifting Gifting made simple ### Families Open or link a child’s 529, share their gifting page, and give the people who love them a way to contribute. ### 529 plans Give every account you manage a shareable gift page, with contributions deposited straight into the 529. ### Broker-dealers Let advisors offer 529 gifting to the clients they serve, with support for omnibus-held and other advisor-sold plans. ### Consumer platforms Add 529 gifting to your website or app – users open or link a 529, share it, and receive gifts without leaving your product. ## Spanning the 529 / 530a ecosystem FROM 529 to 530a Family investing is a messy patchwork – 100+ different 529 plans, newly-arrived 530a Trump Accounts, and legacy technology behind most of it. Backer helps consumers act with confidence. ### for families Families can create or link a 529 account, customize their gifting page, and invite family and friends to contribute. ### for partners Partners can flexibly offer Backer’s best-in-class 529 gifting functionality to their users or clients. ### SavingForCollege.com Families and advisors have relied on the 529 articles, plan data, ratings and tools since 1999. ### TrumpAccounts.com The independent hub for tracking Trump Account news, funding, and bonus and match eligibility. ### Different roles. A shared mission. Our products and properties work together to drive results for families. ## Built on real family-investing activity our numbers ### 455,000+ 529 contributions processed ### 277,000+ People reached ### $100M+ Saved toward kids' futures ## The future takes a village A family opens or links a 529. Everyone who loves the kid pitches in – birthdays, holidays, whenever – and every gift lands in the plan the family chose. [For families](/families/) _The section shows gift messages left with contributions – notes such as "We love you, Maya!", "Wish you all the best!" and "Here's a small present for your future"._ ## We back what matters most One home for the whole village behind a kid – parents, grandparents, godparents, friends. [For families](/families/) --- _Site-wide footer copy and disclosure, shown on every page:_ The connected information, discovery, and infrastructure company for family investing. Backer is the tradename of Principly, Inc., an SEC-registered investment adviser. Our internet-based investment advisory services are designed to assist clients in saving for education and are not intended to provide comprehensive tax advice or financial planning. Our services are available to U.S. residents only. This website shall not be considered a solicitation or offering for any service or product to any person in any jurisdiction where such solicitation or offer would be unlawful. Investing in securities involves risks, and investing in 529 plans in particular involves certain tax considerations and related risks. Any investments you make in a 529 plan through Backer may lose value. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance. Our savings calculator is a hypothetical tool provided for illustrative purposes only and is based on important assumptions [described here](/legal/#disclosures). SavingForCollege.com and TrumpAccounts.com are independent publishing properties of Saving for College, LLC and do not provide investment advice. © 2026 Principly, Inc.