# Backer

> Backer builds modern financial infrastructure and consumer experiences to help families invest more in their kids. Families open or link a child’s 529, share their gifting page, and give the people who love them a way to contribute; 529 plans, broker-dealers and consumer platforms offer that same 529 gifting inside the products they already run. Backer is the tradename of Principly, Inc., an SEC-registered investment adviser, and the company behind SavingForCollege.com and TrumpAccounts.com.

Every page of this site is mirrored as markdown at the path shown below. The whole site in one
file: [/llms-full.txt](/llms-full.txt).

## Pages

- [Home](/index.md): what Backer is – modern 529 gifting for families, 529 plans, broker-dealers and consumer platforms, and the numbers behind it.
- [For families](/families.md): open or link a child’s 529, share the gifting page, and let family and friends contribute; plan selection, automated saving and gifting.
- [For partners](/partners.md): the 529 gifting platform for state programs, broker-dealers and consumer platforms, including the embeddable partner module.
- [Company](/about.md): the history, the team, how the company works, and the legal entities behind Backer, SavingForCollege.com and TrumpAccounts.com.
- [Trust and security](/trust.md): the security, data-handling and uptime posture, and the diligence package.
- [Pricing](/pricing.md): what Backer costs – the Basic and Pro plans for families, the platform fee, what both plans include, and how partner programs are priced.
- [Newsroom](/newsroom.md): Backer's own dated announcements, independent press coverage of its 529 gifting work, the brand kit, and the press desk for media inquiries.
- [Backer Acquires Saving For College and Raises Series A](/newsroom/series-a.md): the December 19, 2023 press release – the $9.5M Series A led by WndrCo and the acquisition of Saving For College.

## Developers

- [Backer gifting API](/developers.md): the API for sending money to a 529 – how a gift moves, the 70 covered plans by state, every endpoint with its summary, webhooks and signature verification, the sandbox, and how to request access.
- [Webhooks](/developers/#webhooks): the five transaction events, the payload shape, and the `Webhook-Signature` scheme.
- Access is not self-serve: credentials and a sandbox are provisioned on request at partnerships@backer.com.

## Policies

- [Legal](/legal.md): the full Terms of Use, Privacy Notice and Disclosures, plus links to the Form ADV Part 2 brochure and Form CRS.

## Notes

- Backer's services are available to U.S. residents only. Investing in securities involves risks, and investing in 529 plans in particular involves certain tax considerations and related risks; any investments made in a 529 plan through Backer may lose value.
- SavingForCollege.com and TrumpAccounts.com are independent publishing properties of Saving for College, LLC and do not provide investment advice.