# Simple, transparent pricing

Pricing

Two plans for families – and partner pricing scoped to each program.

## Backer Basic or Backer Pro

For families

Unlike financial advisors who charge a percentage of your assets, we think you shouldn’t be penalized for saving more. That’s why you’ll only ever pay a simple, flat fee – no matter how much you save.

Backer Basic is great for most families, but consider Backer Pro if you plan to contribute to multiple 529 accounts.

### Backer Basic

**$0**

to register and no subscription fees

- Enroll in a top-rated 529 or connect your own
- Open or link unlimited 529 plans
- $1.99 platform fee per contribution or gift

### Backer Pro

**$29.99 / year**

or $2.99 / month

- Enroll in a top-rated 529 or connect your own
- Open or link unlimited 529 plans
- No platform fees on contributions you make to your fund or other funds
- Priority customer support

The $1.99 platform fee applies in addition to any card processing fees, if applicable. More detail is in the [families FAQ](/families/#faq).

### Both plans include

- 529 investment advice
- Tax-free investment growth
- Easy-to-share gifting pages
- 8%+ projected [growth](/legal/#disclosures)
- Automated contributions and gifts
- iOS and Android mobile apps

## Priced with the program

For partners

Backer’s 529 gifting platform runs from fully-hosted to white-label – and everything in between – so partner pricing is scoped with each program rather than published on a page. Start with what the platform does, then talk to us.

[Contact partnerships](mailto:partnerships@backer.com) · [For partners](/partners/)

## We back what matters most

One home for the whole village behind a kid – parents, grandparents, godparents, friends.

[For families](/families/)

---

_Site-wide footer copy and disclosure, shown on every page:_

The connected information, discovery, and infrastructure company for family investing.

Backer is the tradename of Principly, Inc., an SEC-registered investment adviser. Our internet-based investment advisory services are designed to assist clients in saving for education and are not intended to provide comprehensive tax advice or financial planning. Our services are available to U.S. residents only. This website shall not be considered a solicitation or offering for any service or product to any person in any jurisdiction where such solicitation or offer would be unlawful. Investing in securities involves risks, and investing in 529 plans in particular involves certain tax considerations and related risks. Any investments you make in a 529 plan through Backer may lose value. Historical returns, expected returns, and probability projections are provided for informational and illustrative purposes, and may not reflect actual future performance. Our savings calculator is a hypothetical tool provided for illustrative purposes only and is based on important assumptions [described here](/legal/#disclosures). SavingForCollege.com and TrumpAccounts.com are independent publishing properties of Saving for College, LLC and do not provide investment advice.

© 2026 Principly, Inc.