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for partners

How can we work together?

From fully-hosted to white-label – and everything in between – Backer’s 529 gifting platform is designed to work with your organization.

On the path to SOC 2 Type II certification. Security, privacy, and compliance diligence materials available during partnership discussions.

Backer Gifting

The digital standard for 529 gifting

Backer’s 529 gifting platform has the widest plan coverage, the fastest processing times, and the best exception handling. Go live in weeks.

Give your customers, clients, or audience the best 529 gifting experience so they can save more with support from family and friends.

States improving their 529 gifting

Few plans have a gifting experience that feels native to the way families share and contribute today. Backer gives state 529 programs a proven path to improve results while keeping plan operations clear.

5%

Backer gifting’s share of all North Carolina 529 contributions in 2025.

Broker-dealers

Let clients easily invite family and friends to contribute to their omnibus-held advisor-sold plan. A win for your advisors, their clients, and your 529 asset base.

  • Invite
  • Contribute
  • Receive

Proven lane

A standardized agreement and flat per-gift fee structure support compliant broker-dealer adoption.

Consumer platforms

Add 529 gifting capabilities beside the moments when families already gather, celebrate, and give. Backer supplies the contribution infrastructure while your consumer UI remains the front door.

+70% YoY

growth in recurring gifts – that first contribution can become an enduring family habit.

The gift moment

The moment a family receives a gift, shipped as an embeddable partner module – your brand front-and-center, Backer under-the-hood.

Powered by Backer

You received a gift

$50.00

from Grandma

We love you, Maya!

The Backer gift moment on a partner surface.

our numbers

Built on real family-investing activity

  • 455,000+

    529 contributions processed

  • 277,000+

    People reached

  • $100M+

    Saved toward kids' futures

We back what matters most

One home for the whole village behind a kid – parents, grandparents, godparents, friends.